basic search engine optimization

Basic Search Engine Optimization (SEO) tips – Both on and off-page optimization
Tuesday, November 18, 2008
Optimization of your web page:
Most of the SEO providers will start their SEO process with on-page optimization.
Here, the most important thing is choosing a set of key words to optimize your web page. There are a number of free tools available on the Internet that can help you find a keyword that is popular but not overly competitive.
While doing on-page optimization you need to remember the following key points.
One: Do not optimize for a single keyword, optimize for a keyword phrase.
Because, when you optimize for a single keyword, more often than not, that word is highly competitive and your chances of coming out on top are minimal. Where you gain, a significant advantage is by focusing on a keyword phrase. This actually increases your chances of ranking well and ultimately helps you towards ranking well for the single word you originally chose.
Two:
Place your keyword phrase within the first 25 words of text, and the last 25 words of the page. The h1 tag can be used for developing a headline on your page and emphasizing your keyword phrase within the beginning of your page text (search engines love h1 tags). Another suggestion is to use your keyword phrase just after your copyright notice on the bottom of your webpage. This ensures that it is present within the last 25 words of your page.
Three:
Place your keyword phrase in your page title and description. Additionally, place the keyword phrase throughout your page - being sure to bold the phrase once, italicize the phrase once, and underline the phrase once. Mention your keyword phrase every paragraph or so. Just make sure that it appears natural. If you stuff the page with your keywords, you will potentially turn off browsers who would otherwise find your page valuable.
Off-page Optimization
Off-page optimization is important to increase your link popularity.
Four:
Get other sites to link to you. There are a number of ways to improve link popularity. Although I will not recommend a specific link-building tool, I will say that there have been a number of good products developed that simplify the process. It still takes time and hard work, but over time, increasing the number of sites linking to your website can pay huge dividends.
Five:
Make sure that incoming links are of high quality (sites with a high Google page rank). It is not only important to have other sites link to you, it is also important to have quality sites link to you.
Six:
Anchor text must include your keyword phrase. When other sites link to you, make sure the link includes your keyword phrase. Sites that link to your domain can help with overall page rank and popularity, but websites who link to you using your keyword phrase (in the anchor text) are what get you to the top of search engine result lists.
Seven:
Give peoples a reason to link to your website. This can be accomplished in a variety of ways, white papers, free content or tools, etc., but ultimately it comes down to offering something of value. If you do, other websites will give you their "vote", increasing your link popularity and your search engine results